With World AIDS Day approaching on December 1, sexual health advocates are doing everything possible to spread awareness in the fight against the sexually transmitted disease. In the lead-up to the day's events, companies like Durex have joined the fight against HIV/AIDS and have launched awareness campaigns of their own. From November 26 to December 1, Durex will use the power of social media sites like Facebook and Twitter in an effort to donate 2.5 million condoms to global and local charities to spread the message of safe sex. The 2.5 million number is significant, as it represents the number of individuals who were infected with HIV/AIDS over the past year.
The charity drive is very easy for individuals to get involved with if they have a Twitter or Facebook account. For Twitter users, for anyone who tweets a message about HIV or AIDS using a #1share1condom hashtag, Durex will donate one condom, while sharing the Durex World AIDS Day image on Facebook will result in another donation. This campaign is a fun and easy way for individuals to get involved with activities that put the message of World AIDS Day into action.
"We've supported the fight against HIV over the years, mainly through local projects. This year, we have decided to use our global market presence to create an initiative that will get the world talking and sharing," said Kevin Hershaw, marketing director of personal care at Reckitt Benckiser, the parent company of Durex.
According to The Huffington Post, the unique campaign seems to have taken off rather quickly. Since the initiative debuted on November 26, more than 770,000 condoms have been pledged to charities worldwide and Durex is expected to hit its target number in the near future.