Sexual Health news - Sexual Health and Behavior

Campaign in Colorado seeks to cut down on unplanned pregnancies

The Colorado Initiative to Reduce Unintended Pregnancy and the Colorado Department of Public Health and Environment (CDPHE) recently announced the launch of a campaign called Beforeplay, which is meant to educate individuals about safer sex and preventing pregnancy.

Researchers believe that the ads, which mainly feature embracing couples with text that encourages open communication in sexual relationships, may help get people thinking about the risks of having unprotected sex.

"National research shows that most unmarried young adults think planning for pregnancy is important, but they don’t always act to make that a reality. Many don’t know enough about contraception and they are misinformed about pregnancy," said Chris Urbina, M.D., executive director and chief medical officer of the CDPHE. "We’re trying to change that by helping young adults understand more about family planning, talk about it with important people in their lives and take action to realize their personal goals."

It's estimated that 40 percent of Colorado's pregnancies are unplanned, and among people in their 20s, that number is closer to 42 percent.

In addition to helping people make better choices when it comes to procreation, the experts say the campaigns may also curb rates of sexually transmitted diseases (STDs), which pose a threat to public health.

The Beforeplay campaign provides individuals with resources on planning options and helps people make empowered decisions when it comes to their reproductive health. Additionally, it educates the public on how to reduce their risk of unintended pregnancy and STD infection.

Moreover, Beforeplay is tailored to young adults, who generally have a higher risk of contracting an STD, practicing risky sex or having an unplanned pregnancy.