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The Naked Truth The Sexual Health Blog

Video Mixes Old Threads & Fresh Idea

March 11th, 2013 by Jenni


Not all Internet videos are pointless. A new clip spoofing an uberpopular rap song also has an important purpose: spreading the word about getting tested for HIV.

If you’re on the Internet, odds are you’re very familiar with the Macklemore video for “Thrift Shop,” a musical love letter to the art of procuring vintage coats, shirts and other treasures previously worn by strangers. The video has been viewed 144 million times–equivalent to the entire population of Russia.

Just when you thought you were sick of the rap and the maddeningly catchy sax loop comes this fabulous sendup from Out of the Closet, a chain of resale shops with a mission: to get every single viewer tested. In addition to hilariously clever lyrics, the video gets help from some serious star power: Pauley Perrette (Abby from the hit show NCIS), Verne Troyer (best known as Mini-Me from the Austin Powers flicks) and Anika Noni Rose (from The Good Wife). While you’re laughing at the video and grooving to the beat, the folks on screen are sneaking in a message about Out of the Closet’s free HIV testing, the importance of knowing your status and the organization’s support of the AIDS Healthcare Foundation.

For more:

  • Catch the video here (be ready to be singing it for days afterward) (mild language alert: may not be appropriate to play at work)
  • Learn about Out of the Closet, find a location and donate (so that others can benefit from the testing services)
  • Get information on affordable HIV testing from Sexual Health

Stay healthy, my friends.


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