Man Up Monday trial campaign seeks to double STD testing of young men
"Why Monday? Johns Hopkins and our organization's research show that people view Monday as a day for a fresh start. They're more likely to diet, exercise, quit smoking and schedule doctor's appointments. They're looking for help in setting and carrying out their healthy intentions for the week," said Sid Lerner, founder and chairman of The Monday Campaigns.
During the upcoming annual meeting of the American Public Health Association in San Francisco, public health organizations like TMC will discuss how to put the Man Up Monday campaign into action to help educate men about the importance of condom use and regular check-ups for sexually transmitted diseases.
As a means of getting the word out about Man Up Monday, TMC and other health organizations are rolling out a variety of promotional materials to spread awareness. One of the more shocking images associated with the campaign is that of a pair of boxer shorts which feature a fire flame emblazoned on the groin area. The photo is accompanied by the question "Hot Weekend?"
The Man Up Monday initiative may just play an important role in reducing STD rates among young men and inspiring some of these individuals to take a closer look at their lifestyles.